Exhibit Updated August 2014
The Museum's updated Hopalong Cassidy exhibit has an extensive range of memorabilia including original film posters, comic books, plates, lunch boxes, clothes, toy guns, milk cartons, watches, games, table lights and much, much more. Our smaller and initial exhibit was through the courtesy of U.S. Television Inc., the copyrights holder to the Hoppy Library and present day merchandising. Many of these items remain on display.
In June of 2014, we received a call from long term friend of the Museum. That call led to an introduction to one of William Boyd's most ardent fans, now living near Phoenix, Arizona. Along with collecting William Boyd and Hopalong Cassidy memorabilia since age 12 (now 80) our benefactor has documented Boyd's career in numerous 3-ring binders. These beautifully cared for artifacts include articles, pictures, photos, letters and so much more. Over 300 initial items now make up the Hopalong/Marshall Collection. A peak into the room can be seen below and in the picture above. (Check out those manikins and outfits) How many remember the Hopalong Bike? And by the way...it's in perfect condition! Relive memories of one of America's greatest heroes - come see it all soon. One of these very special documents has been scanned below - a 1948 Fan letter with a beautiful picture of Hoppy and his wife, Grace Bradley Boyd.
The series and characters were so popular that Hopalong Cassidy was featured on the cover of National Magazines such as Look, Life and Time earned Boyd millions as Hopalong ($800,000 in 1950 alone), mostly from merchandise licensing and endorsement deals. In 1950, Hopalong Cassidy was featured on the first lunchbox to bear an image, causing sales for Aladdin Industries to jump from 50,000 units to 600,000 units in just one year. In stores, more than 100 companies in 1950 manufactured $70 million of Hopalong Cassidy products, including children's dinnerware, pillows, roller skates, soap, wristwatches, and jackknives.
Hopalong TV theme
FAN MAIL 1948 - Check out Picture of Grace & Hoppy
Watch Hoppy DVD's
1952-03-15 MBS Hopalong Cassidy - The Santa Claus Rustlers
Hopalong Cassidy - The Mystery of Skull Valley
|Hopalong Cassidy Trailers|
Don't miss the Definitive book
Available in our Museum Store and on-line.
Hoppyland? On May 26, 1951, an amusement park named Hoppyland opened in the Venice section of Los Angeles. This was an expansion and retheming of Venice Lake Park (opened the previous year) as Boyd became an investor. Standing on some 80 acres it included aroller coaster, miniature railroads, pony rides, boat ride, Ferris wheel, carousel, and other thrill rides along with picnic grounds and recreational facilities. Despite Boyd's regular appearances as Hoppy at the park, it was not a success and shut down in 1954.
Bar 20 Merchandise